Digital Marketing and SEO

Digital Marketing 

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Key components

  1. Website design (user experience)

  2. Search engine optimization (SEO) 

  3. Pay per click (PPC)

  4. Social media marketing (SMM) 

  5. Email marketing

  6. Display advertising (banner ads)

  7. Affiliate marketing

  8. Content marketing

  9. Online reputation management (ORM)

Focus

  1. Image bind
  2. Platform
  3. Upload and Download Time
  4. Competitor Analysis
  5. Meta Data analysis and Description
  6. Keyword research
  7. Site Audit – website grader
  8. SEO crawler